Though we all appreciate the importance of good writing many of us find it difficult and write in a style that both mystifies the reader and muddies the message. What we write creates a permanent record; how we write it represents and defines us and our organisations, reflecting how clearly we think; how simply, informatively and persuasively we transmit our message. Some people believe that writing well requires a high level of education or to be very intelligent, so they tend to employ expressions they would never use in speech – to overdo adjectives and adverbs – to use wordy noun phrases – to adopt the passive voice because it seems more intellectual. None of this is necessary and most of it is counter-productive. To achieve its objectives all executive writing should be simple and it is possible for all of us to master the skills. In this informal yet intensive one-day workshop, John Harman teaches how anyone can write simply yet achieve clarity, impact and influence. Throughout the day, course participants will engage in more than a dozen separate, interactive writing exercises designed to develop their skills and confidence, finishing up with working (privately) on a substantial piece of their own writing.
By the end of this course attendees should be able to:
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Discounts are available for the following dates: