Social Media for Professionals: Introduction to Popular Platforms

This course maps to capability:


Social media use and expertise has become essential not only for everyday life, but for building professional connections. Navigating the various platforms which exist requires an understanding of each platforms’ interface, their target audience and their purpose. This workshop is the first in our Social Media for Professionals series of training programs, and it will provide you with a foundational understanding of social media platforms. It explores a brief background of social media, and provides you with an overview of some of the most commonly used platforms. You will explore why LinkedIn is the most popular platform for professionals, and how you can use it to facilitate professional connections and opportunities.

During the workshop there will be a practical component where you will have the opportunity to sign up to LinkedIn (if you haven't already) and explore its features. To enable this please bring a tablet or smartphone that can be connected to the internet via wifi, and ensure you have downloaded the LinkedIn app. We encourage participants to review the LinkedIn User Agreement prior to attending the workshop. If you have any questions please do not hesitate to contact our office on 9360 1400.

Who Should Attend

You should attend if you fit into one of these categories:

  1. You don’t have a profile on any social media platforms but would like to get started
  2. You use some social media platforms for personal use but would like to sign up to LinkedIn
  3. You use social media platforms but want to understand how to protect your privacy
  4. You have signed up to LinkedIn but haven’t used it.

Course outcomes:

  • Understand the basic structure and operating protocols of major social media sites like Facebook, Twitter and YouTube
  • Understand how to manage your identity and privacy in an online environment
  • Identify the benefits of using LinkedIn to build and maintain professional networks.

Benefits to you:

  • You will have an understanding of the different social media sites and their benefits
  • You will develop insight into how social media can enrich and widen your personal and professional profile
  • You will learn how LinkedIn facilitates professional connections and opportunities.

Benefits to your organisation:

  • You will have an understanding of how social media might benefit your organisation/yourself in reaching and interacting with a broader audience
  • You will understand how important social media is to building professional networks and connections
  • You will understand how recruitment operates in an online environment with specific emphasis on LinkedIn.