Before alternative facts, leading researchers and communicators were working to counter misinformation. In the midst of a pandemic the task of countering ‘fake’ news, alternative facts and misinformation has only become more pressing for the public sector communication professionals.
Our panel of exceptional communicators will share with you the essential techniques they have employed to retain and build the trust of citizens


  • Trust
  • Navigating the unknown on behalf of and with citizens
  • Countering misinformation
  • Communicating science
  • Reliability and confidence