2023 Public Service Communications Summit

Delivering effective communication against the odds


What does it take to gain global renown for your efforts? Are you ready to fight misinformation and overcome citizen fatigue with your next campaign?

Join us in June to hear firsthand from the Australian Electoral Commissioner and a panel of leading communications professionals about how to build and / or maintain an effective contemporary communication capability for your organisation.

A panel with experience across the for-purpose sector, local, state and commonwealth public services will ensure a wide range of informative perspectives. This session is an opportunity to mitigate the ‘echo-chamber’ risk associated with spending too much time focused only on your problems and mixing only with your team.

You will join a delegation drawn from across public and for-purpose agencies ensuring a valuable networking opportunity.

Subjects will include:

  • Perspective on the current communications environment
  • Anticipating the source, speed and direction of threats – misinformation and disinformation
  • Characteristics of serious issues v. distractions in different channels – TikTok, YouTube, Instagram, LinkedIn, Facebook
  • How lessons learnt can be adapted to promotion, education and engagement tasks.
  • Essential skillsets of a contemporary comms team – countering misinformation and fatigue
  • Best-in-class examples of contemporary strategies for cutting through and maximising audience engagement.